Amazon launches its Video Commerce Widget program

Amazon Associates may now leverage the power of video to promote Amazon products with video. The new program, is part of Amazon’s commerce widget strategy, which includes already dozens of options for publishers.

The new featureset allows publishers to upload or create video content, and overlay product information on the actual video. The products can be synchronized with the video down to the second, creating a highly interactive user experience. When a user clicks and buy from Amazon, the traditional 7.5% commission rate is applied.

This approach is similar to tubespree.com (which we will be covering in a future post), but it is restricted to Amazon.com products, which is somewhat limiting for publishers. If you’re a publisher and like this type of application but would like to link to regular affiliate merchants, Tubespree is worth a check. On the merchant side, Liveclicker also offers similar functionality as part as its offering that’s compatible with Linkshare and Commission Junction.