Video e-commerce Webinar

Organized by the Video Commerce Consortium, January 8 at 10AM PST:

Overview:

In a tightening economy, marketing initiatives are scrutinized more closely across the board.  Online video should not get a free pass.  However, the medium faces some unique challenges that warrant special consideration.  Overcoming these challenges is key to implementing or enhancing a video commerce program that flourishes both for the short-term and the long term.  During this 45-minute webinar hosted by the Video Commerce Consortium, you will gain an understanding of how to make video work in an e-commerce environment and ensure your video commerce program is positioned for success.

You will learn about:

- Case studies from online retailers running ROI-positive video commerce programs
- How did these firms start out with video?
- How were they able to turn video into a revenue center for the business?
- How are they securing resources for the ongoing maintenance of their video commerce programs in the current economic climate?
- What metrics are they using to optimize video performance?
- Where on the e-commerce site or off the e-commerce site is the revenue coming from? (product pages, affiliates, syndication to YouTube, etc)

- How to avoid the pitfalls that arise from poor video commerce planning and execution:
- Realizing negative ROI from poorly planned video resource allocation
- Higher opportunity costs resulting from the diversion of internal resources from other revenue generating activities in the business to video
- Dissonance among team members resulting from video’s inherent cross-functional nature (product management, usability, affiliate marketing, emerging channels, online advertising, etc)
- Disappearing resources following an initial wave of enthusiasm toward online video

- Best practices for planning a new or expanding an existing video commerce initiative
- ROI-focused strategies for video planning, strategy, and ongoing management/measurement
- ROI-focused strategies for video pre-production, production, and post-production
- ROI-focused strategies for video technology, hosting, publishing, syndication, and analytics
- Building a ‘real world’ ROI forecast with reasonable cost and revenue assumptions

Fill out the form below to RSVP for the webinar.  Dial-in information and a Web URL will be emailed to those who RSVP in advance.

http://www.video-commerce.org/webinar-roi-of-online-video.html