The genesis of VideoAffiliate.org

It all started with a simple realization a few months ago. I was reading a few articles on Google Adwords marketing, then stumbled upon a YouTube video explaining the concept of Search Engine Marketing and arbitration. Then, did a simple search on YouTube for “adwords tips“. I was floored.

The number of results. The quality. The solutions. The bad and the good stuff. That was it. Bingo. I got it. Video is the future of marketing.

Following this event, I started using YouTube for my triathlon training — I wanted to learn how to be a better swimmer. Then for running tips. I wanted my form to be correct. And then for buying running shoes. I wanted to have the best shoes for running.

Bingo. Video commerce it is. I trusted the YouTube video more than any content I could have read from Zappos or Onlineshoes.com. The exact reason remains a mystery to me. I simply don’t know why it works. But the fact it, video works for selling stuff.

Building on that, started to think about the most effective videos for selling, and the most effective places for viewing them. That’s where I came up with the thought that how-to videos on affiliate sites. The prime use case for tactical video commerce - as close as it can get from buying a pair of shoes from a local shoe store.

And that was really the genesis of this site. I was interested in video for commerce in the first place, and rapidly became fascinated by video for affiliates. And so this site is dedicated to e-commerce video applications for affiliates. We’ll discuss anything - ideas, tips, solutions, successes and failures in an open format type. Welcome to AffiliateRetailer.org!